Marketing management an Asian perspective - Kotler, Philip; Kotler, Philip; Ang, Swee Hoon; Leong, Siew Meng; Tan, Chin (Singapore Prentice Hall, 1999)
Original English language edition: Marketing management: analysis, planning, implementation, and control / by Philip Kotler. 8th ed. Prentice Hall, Upper Saddle River, N.J.. c1994--T.p. verso
Includes bibliographical references and indexes.
Keywords: Marketing -- Management; Marketing -- Management. -- Asia