Kotler, P., Ang, S. H., Leong, S. M., & Tan, C. (1999). Marketing management: An Asian perspective (2nd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, Swee Hoon Ang, Siew Meng Leong, and Chin Tan. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice Hall, 1999.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management: An Asian Perspective. 2nd ed. Prentice Hall, 1999.
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