Consumer behavior

Detalles Bibliográficos
Main Authors:	Mowen, John C. (Author), Minor, Michael 1950- (Author)
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, New Jersey Prentice-Hall ©1998.
Edición:	Fifth edition.
Subjects:	Consumer behavior. Consumers > United States.