Cita APA (7th ed.)

Burke, D. D. (1980). Advertising in the marketplace. Grolier.

Cita Chicago (17th ed.)

Burke, David D. Advertising in the Marketplace. [Danbury, Conn.]: Grolier, 1980.

Cita MLA (9th ed.)

Burke, David D. Advertising in the Marketplace. Grolier, 1980.