APA (7th ed.) Citation

Burke, D. D. (1980). Advertising in the marketplace. Grolier.

Chicago Style (17th ed.) Citation

Burke, David D. Advertising in the Marketplace. [Danbury, Conn.]: Grolier, 1980.

MLA (9th ed.) Citation

Burke, David D. Advertising in the Marketplace. Grolier, 1980.