00000cam a22000003i 4500 UP-1685594773861513769 Buklod 20080212130221.0 j|||||||||||||| | ta 150303s2003 ohua rb |||| u|eng d 0324113803 (iLib)UPBAG-00001855369 BC-42512 Php8,721.00 BAG rda eng HF 5821 O34 2003 O'Guinn, Thomas C. author. Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. Third edition. Mason, Ohio Thomson/South-Western ©2003. xxxix, 773 pages illustrations (some color) 29 cm Includes bibliographical references and indexes. Advertising. Advertising media planning. Allen, Chris T. author. Semenik, Richard J. author. FO UPBAG UPBAG-MAIN HF 5821 O34 2003 Book