TY  - BOOK
T1  - Advertising and integrated brand promotion
A1  - O'Guinn, Thomas C.
A1  - Allen, Chris T.
A1  - Semenik, Richard J.
LA  - English
PP  - Mason, Ohio
PB  - Thomson/South-Western
YR  - 2003
ED  - Third edition.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773861513769
OP  - 773
CN  - HF 5821 O34 2003
SN  - 0324113803
KW  - Advertising.
KW  - Advertising media planning.
ER  -