Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Detalhes bibliográficos
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Formato: Livro
Idioma:English
Publicado em: New York, NY Irwin/McGraw Hill ©2001.
Edição:Eight edition.
Colecção:The Irwin/McGraw-Hill series in marketing
Assuntos:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.