Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliografski detalji
Glavni autori: Hawkins, Del I. (Autor), Best, Roger J. (Autor), Coney, Kenneth A. (Autor)
Format: Knjiga
Jezik:English
Izdano: New York, NY Irwin/McGraw Hill ©2001.
Izdanje:Eight edition.
Serija:The Irwin/McGraw-Hill series in marketing
Teme:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.