TY - BOOK T1 - AMA marketing toolbox evaluating marketing strengths and weaknesses T2 - American Marketing Association marketing toolbox A1 - Parmerlee, David LA - English PP - Lincolnwood, Illinois PB - NTC Business Books YR - 1993 UL - https://tuklas.up.edu.ph/Record/UP-1685594773861498203 OP - 238 CN - HF 5415.13 P36 SN - 0844235784 KW - Marketing : Management : Data processing. ER -