Principles of marketing

Detalles Bibliográficos
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Formato:	Libro
Idioma:	inglés
Publicado:	Englewood Cliffs, New Jersey Prentice-Hall [1994]
Edición:	Sixth edition.
Series:	The Prentice Hall series in marketing
Subjects:	Marketing.