APA (7th ed.) Citation

Assael, H. (1990). Marketing: Principles & strategy. Dryden Press.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. Chicago: Dryden Press, 1990.

MLA (9th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. Dryden Press, 1990.

Warning: These citations may not always be 100% accurate.