Retail management a strategic approach - Berman, Barry; Evans, Joel R. (New York Macmillan Publishing Company, 1989)
An Introduction to Retailing -- The Framework of Retailing -- The Importance of Developing and Applying a Retail Strategy -- The Focus and Format of the Text -- Web-Based Exercise: Amazon.com (www.amazon.com) -- Appendix on How to Solve a Case Study --|tSteps in Solving a Case Study --|tBuilding and Sustaining Relationships in Retailing -- Value and the Value Chain -- Retailer Relationships -- The Differences in Relationship Building Between Goods and Service Retailers -- Technology and Relationships in Retailing -- Ethical Performance and Relationships in Retailing -- Web-Based Exercise: Blockbuster (www.blockbuster.com) -- Customer Service the Ritz-Carlton Way -- Lucy's LaundryMart: Caring for Customers And Their Clothes -- Appendix on Planning for the Unique Aspects of Service Retailing -- Abilities Required to Be a Successful Service Retailer -- Improving the Performance of Service Retailers -- Strategic Planning in Retailing -- Situation Analysis -- Identification of Consumer Characteristics and Needs -- Overall Strategy -- Specific Activities -- Control -- Feedback -- Web-Based Exercise: Smart Business Supersite (www.smartbiz.com) -- Long Live the (Burger) King! -- Lands' End: Enticing Millions of Customers to Shop Our Way -- Appendix on the Special Dimensions of Strategic Planning in a Global Retailing Environment -- The Strategic Planning Process and Global Retailing -- Opportunities and Threats in Global Retailing -- Factors Affecting the Success of a Global Retailing Strategy -- U.S. Retailers and Foreign Markets.
Includes bibliographical references and indexes.
Keywords: Retail trade -- Management