An introduction to strategic management concepts and cases

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. The author provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic manag...

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Hlavní autor: David, Fred R. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Singapore Pearson Education South Asia Pte Ltd [2007]
Vydání:Eleventh edition.
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