An introduction to strategic management concepts and cases

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. The author provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic manag...

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Detalhes bibliográficos
Autor principal: David, Fred R. (Author)
Formato: Livro
Idioma:English
Publicado em: Singapore Pearson Education South Asia Pte Ltd [2007]
Edição:Eleventh edition.
Assuntos: