An introduction to strategic management concepts and cases

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. The author provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic manag...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: David, Fred R. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Singapore Pearson Education South Asia Pte Ltd [2007]
Rhifyn:Eleventh edition.
Pynciau: