APA (7th ed.) Citation

O'Keefe, D. J. (1990). Persuasion: Theory and research. Sage Publications, Inc.

Chicago Style (17th ed.) Citation

O'Keefe, Daniel J. Persuasion: Theory and Research. Newbury Park, California: Sage Publications, Inc, 1990.

MLA (9th ed.) Citation

O'Keefe, Daniel J. Persuasion: Theory and Research. Sage Publications, Inc, 1990.