Introduction to advertising and promotion management

Introduction to advertising and promotion management

Podrobná bibliografie
Hlavní autoři: Belch, George E. (George Edward) (Autor), Belch, Michael A. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Homewood, Illinois Irwin ©1990.
Témata:
Advertising.
Sales promotion.