Electronic media programming strategies and decision making

Electronic media programming strategies and decision making

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Bibliographic Details
Main Authors: Carroll, Raymond L. (Author), Davis, Donald M. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill [1993]
Series:McGraw-Hill series in mass communication
Subjects:
Broadcasting > United States > Planning.
Radio programs > United States > Planning.
Television programs > United States > Planning.