McDaniel, C., Lamb, C. W., & Hair, J. F. (2006). Introduction to marketing (8th ed.). Thomson Higher Education.
Style de citation Chicago (17e éd.)McDaniel, Carl, Charles W. Lamb, et Joseph F. Hair. Introduction to Marketing. 8th ed. Mason, Ohio: Thomson Higher Education, 2006.
Style de citation MLA (9e éd.)McDaniel, Carl, et al. Introduction to Marketing. 8th ed. Thomson Higher Education, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.