TY  - BOOK
T1  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
A1  - Kerin, Roger A.
A1  - Hartley, Steven W.
A1  - Berkowitz, Eric N.
A1  - Rudelius, William
LA  - English
PP  - New York
PB  - McGraw-Hill/Irwin
YR  - 2006
ED  - Eighth edition.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773861466160
OP  - 733
NO  - McGraw-Hill international edition.
CN  - HF 5415 K47 2006
SN  - 9780071116084
SN  - 0071116087
KW  - Marketing.
ER  -