Marketing

Bibliografske podrobnosti
Main Authors:	Kerin, Roger A. (Author), Hartley, Steven W. (Author), Berkowitz, Eric N. (Author), Rudelius, William (Author)
Format:	Knjiga
Jezik:	English
Izdano:	New York McGraw-Hill/Irwin ©2006.
Izdaja:	Eighth edition.
Serija:	McGraw-Hill/Irwin series in marketing
Teme:	Marketing.