APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., Berkowitz, E. N., & Rudelius, W. (2006). Marketing (Eighth edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartley, Eric N. Berkowitz, and William Rudelius. Marketing. Eighth edition. New York: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. Eighth edition. McGraw-Hill/Irwin, 2006.