Citazione Stile APA (7a Edizione)

Kerin, R. A., Hartley, S. W., Berkowitz, E. N., & Rudelius, W. (2006). Marketing (Eighth edition.). McGraw-Hill/Irwin.

Citazione stile Chigago Style (17a edizione)

Kerin, Roger A., Steven W. Hartley, Eric N. Berkowitz, e William Rudelius. Marketing. Eighth edition. New York: McGraw-Hill/Irwin, 2006.

Citatione MLA (9a ed.)

Kerin, Roger A., et al. Marketing. Eighth edition. McGraw-Hill/Irwin, 2006.