Johansson, J. K. (2006). Global marketing: Foreign entry, local marketing & global management (Fourth edition.). McGraw-Hill/Irwin.
Cita Chicago Style (17a ed.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. Fourth edition. New York: McGraw-Hill/Irwin, 2006.
Cita MLA (9a ed.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. Fourth edition. McGraw-Hill/Irwin, 2006.
Precaución: Estas citas no son 100% exactas.