APA (7th ed.) Citation

Johansson, J. K. (2006). Global marketing: Foreign entry, local marketing & global management (Fourth edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. Fourth edition. New York: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. Fourth edition. McGraw-Hill/Irwin, 2006.