APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (Third edition.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Third edition. Mason, Ohio: Thomson/South-Western, 2007.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Third edition. Thomson/South-Western, 2007.