Citace podle APA (7th ed.)

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (Third edition.). Thomson/South-Western.

Citace podle Chicago (17th ed.)

Zikmund, William G., a Barry J. Babin. Essentials of Marketing Research. Third edition. Mason, Ohio: Thomson/South-Western, 2007.

Citace podle MLA (9th ed.)

Zikmund, William G., a Barry J. Babin. Essentials of Marketing Research. Third edition. Thomson/South-Western, 2007.

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