Marketing management knowledge and skills

Marketing management knowledge and skills

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Dades bibliogràfiques
Autors principals: Peter, J. Paul (Autor), Donnelly, James H. Jr (Autor)
Format: Llibre
Idioma:English
Publicat: New York McGraw-Hill/Irwin ©2007.
Edició:Eight edition.
Matèries:
Marketing > Management.
Marketing > Management > Case studies.