00000cam a22000003i 4500 UP-1685594773861465322 Buklod 20070914143657.0 j|||||||||||||| | s| ||||||||||| 170830s1998 caua rb |||1 u|eng d 0787909122 (acid-free paper) (iLib)UPBAG-00000193860 BC-38499 Php3,003.70 DLC BAG rda eng AM 5 K68 Kotler, Neil G. 1941- author. Museum strategy and marketing designing missions, building audiences, generating revenue and resources Neil Kotler and Philip Kotler. San Francisco, California Jossey-Bass Inc., Publishers [1998] xxviii, 395 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier The Jossey-Bass nonprofit & public management series Includes bibliographical references (pages 369-378) and index. Museums Planning. Museums Marketing. Museum attendance. Museum finance. Kotler, Philip author. Jossey-Bass nonprofit and public management series FO UPBAG UPBAG-MAIN AM 5 K68 Book