Omslagsbillede

Consumer behavior implications for marketing strategy

Bibliografiske detaljer
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Bog
Sprog:engelsk
Udgivet: Chicago, Ill. Richard D. Irwin, Inc. ©1995.
Udgivelse:Sixth edition.
Serier:The Irwin series in marketing
Fag:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.