Azala

Consumer behavior implications for marketing strategy

Xehetasun bibliografikoak
Egile Nagusiak: Hawkins, Del I. (Egilea), Best, Roger J. (Egilea), Coney, Kenneth A. (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Chicago, Ill. Richard D. Irwin, Inc. ©1995.
Edizioa:Sixth edition.
Saila:The Irwin series in marketing
Gaiak:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.