Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliografische gegevens
Hoofdauteurs: Hawkins, Del I. (Auteur), Best, Roger J. (Auteur), Coney, Kenneth A. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Chicago, Ill. Richard D. Irwin, Inc. ©1995.
Editie:Sixth edition.
Reeks:The Irwin series in marketing
Onderwerpen:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.