Consumer behavior implications for marketing strategy

Detalles Bibliográficos
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Formato: Libro
Idioma:English
Publicado: Chicago, Ill. Richard D. Irwin, Inc. ©1995.
Edición:Sixth edition.
Series:The Irwin series in marketing
Subjects: