Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Language:English
Published: Chicago, Ill. Richard D. Irwin, Inc. ©1995.
Edition:Sixth edition.
Series:The Irwin series in marketing
Subjects:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.