APA način citiranja (7. izdanje)

Cohen, W. A. (2001). The marketing plan (Third edition.). John Wiley & Sons, Inc.

Čikaški stil citiranja (17. izdanje)

Cohen, William A. The Marketing Plan. Third edition. New York: John Wiley & Sons, Inc, 2001.

MLA način citiranja (9. izdanje)

Cohen, William A. The Marketing Plan. Third edition. John Wiley & Sons, Inc, 2001.