APA (7th ed.) Citation

Cohen, W. A. (2001). The marketing plan (Third edition.). John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Cohen, William A. The Marketing Plan. Third edition. New York: John Wiley & Sons, Inc, 2001.

MLA (9th ed.) Citation

Cohen, William A. The Marketing Plan. Third edition. John Wiley & Sons, Inc, 2001.