Strategic marketing

Bibliographic Details
Main Authors:	Cravens, David W. (Author), Piercy, Nigel (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin ©2003.
Edition:	Seventh edition.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.