Strategic marketing

Strategic marketing

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Detalles Bibliográficos
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill/Irwin ©2003.
Edición:Seventh edition.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.