Strategic marketing

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Cravens, David W. (Údar), Piercy, Nigel (Údar)
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Boston McGraw-Hill/Irwin ©2003.
Eagrán:	Seventh edition.
Sraith:	McGraw-Hill/Irwin series in marketing
Ábhair:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.