APA (7. basım) Alıntı

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Seventh edition.). McGraw-Hill/Irwin.

Chicago Style (17. basım) Atıf

Cravens, David W., ve Nigel Piercy. Strategic Marketing. Seventh edition. Boston: McGraw-Hill/Irwin, 2003.

MLA (9th ed.) Atıf

Cravens, David W., ve Nigel Piercy. Strategic Marketing. Seventh edition. McGraw-Hill/Irwin, 2003.