Basic marketing a managerial perspective - Quester, Pascale Genevieve; McGuiggan, Robyn L.; McCarthy, E. Jerome; Perrealt, William D.; McGuiggan, Robyn L. (Roseville, A.C.T. McGraw-Hill Companies, Inc., 2001)
Copy 2 has the following cover title: Basic marketing : a managerial approach.
Includes bibliographical references (pages [701]-717) and index.
Keywords: Marketing -- Management