Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., & Tan, C. T. (2005). Principles of marketing: An Asian perspective. Prentice Hall/Pearson Education South Asia.
Chicago Style (17. basım) AtıfKotler, Philip, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, ve Chin Tiong Tan. Principles of Marketing: An Asian Perspective. Singapore: Prentice Hall/Pearson Education South Asia, 2005.
MLA (9th ed.) AtıfKotler, Philip, et al. Principles of Marketing: An Asian Perspective. Prentice Hall/Pearson Education South Asia, 2005.
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