Cita APA (7th ed.)

Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., & Tan, C. T. (2005). Principles of marketing: An Asian perspective. Prentice Hall/Pearson Education South Asia.

Cita Chicago (17th ed.)

Kotler, Philip, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, i Chin Tiong Tan. Principles of Marketing: An Asian Perspective. Singapore: Prentice Hall/Pearson Education South Asia, 2005.

Cita MLA (9th ed.)

Kotler, Philip, et al. Principles of Marketing: An Asian Perspective. Prentice Hall/Pearson Education South Asia, 2005.