Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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書目詳細資料
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
格式: 圖書
語言:English
出版: Homewood, Ill. BPI/Irwin 1989.
版:Fourth edition.
主題:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.