Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Detalhes bibliográficos
Principais autores: Hawkins, Del I. (Autor), Best, Roger J. (Autor), Coney, Kenneth A. (Autor)
Formato: Livro
Idioma:English
Publicado em: Homewood, Ill. BPI/Irwin 1989.
Edição:Fourth edition.
Assuntos:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.