Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Dades bibliogràfiques
Autors principals: Hawkins, Del I. (Autor), Best, Roger J. (Autor), Coney, Kenneth A. (Autor)
Format: Llibre
Idioma:English
Publicat: Homewood, Ill. BPI/Irwin 1989.
Edició:Fourth edition.
Matèries:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.