Hawkins, D. I., Best, R. J., & Coney, K. A. (1989). Consumer behavior: Implications for marketing strategy (Fourth edition.). BPI/Irwin.
Chicago Style (17th ed.) CitationHawkins, Del I., Roger J. Best, and Kenneth A. Coney. Consumer Behavior: Implications for Marketing Strategy. Fourth edition. Homewood, Ill: BPI/Irwin, 1989.
MLA (9th ed.) CitationHawkins, Del I., et al. Consumer Behavior: Implications for Marketing Strategy. Fourth edition. BPI/Irwin, 1989.
Warning: These citations may not always be 100% accurate.