Industrial marketing management text and cases

Industrial marketing management text and cases

Bibliographic Details
Main Author: Haas, Robert W. (Author)
Resource Type: Book
Language:English
Published: Boston PWS-KENT Publishing Company ©1989.
Edition:Fourth edition.
Series:The Kent series in marketing
Subjects:
Industrial marketing > Management.
Industrial marketing > Management > Case studies.
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245 1 0 |a Industrial marketing management  |b text and cases  |c Robert W. Haas. 
250 |a Fourth edition. 
264 1 |a Boston  |b PWS-KENT Publishing Company  |c ©1989. 
300 |a xv, 655 pages  |b illustrations  |c 24 cm 
490 0 |a The Kent series in marketing 
504 |a Includes bibliographical references and indexes. 
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650 0 |a Industrial marketing  |x Management  |v Case studies. 
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