Industrial marketing management text and cases

Industrial marketing management text and cases

Bibliographic Details
Main Author: Haas, Robert W. (Author)
Resource Type: Book
Language:English
Published: Boston PWS-KENT Publishing Company ©1989.
Edition:Fourth edition.
Series:The Kent series in marketing
Subjects:
Industrial marketing > Management.
Industrial marketing > Management > Case studies.
Description
Physical Description:xv, 655 pages illustrations 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0534917224