Strategic management concepts and cases - David, Fred R. (Upper Saddle River, New Jersey Pearson Prentice-Hall, 2005)
The Nature of Strategic Management -- Key Terms in Strategic Management -- The Strategic-Management Model -- Benefits of Strategic Management -- Why Some Firms Do No Strategic Planning -- Pitfalls in Strategic Planning -- Guidelines for Effective Strategic Management -- Business Ethics and Strategic Management -- Comparing Business and Military Strategy -- The Nature of Global Competition -- Cohesion Case: Krispy Kreme Doughnuts, Inc.--2004 -- Strategy Formulation -- The Business Vision and Mission -- What Do We Want to Become? -- What Is Our Business? -- Importance of Vision and Mission Statements -- Characteristics of a Mission Statement -- Components of a Mission Statement -- Writing and Evaluating Mission Statements -- The External Assessment -- The Nature of an External Aduit -- The Industrial Organization (I/O) View -- Economic Forces -- Social, Cultural, Demographic, and Environmental Forces -- Political, Governmental, and Legal Forces -- Technological Forces -- Competitive Forces -- Competitive Analysis: Porter's Five-Forces Model -- Sources of External Information -- Forecasting Tools and Techniques -- The Global Challenge -- Industry Analysis: The External Factor Evaluation (EFE) Matrix -- The Competitive Profile Matrix (CPM) -- The Internal Assessment -- The Nature of an Internal Aduit -- The Resource-Based View (RBV) -- Integrating Strategy and Culture -- Management -- Marketing -- Finance/Accounting -- Production/Operations -- Research and Development -- Management Information Systems -- The Value Chain.
International edition.
Includes index.
Keywords: Strategic planning; Strategic planning -- Case studies