Managerial economics applications, strategy, and tactics - McGuigan, James R.; Moyer, R. Charles 1945-; Harris, Frederick H. deB (Mason, Ohio South-Western, 2002)
Part I. Introduction: ch. 1. Introduction and goals of the firm -- Ch. 2. Fundamental economic concepts -- Part II. Demand and forecasting: Ch. 3. Demand analysis -- Ch. 4. Estimation of demand -- Ch. 5. Business and economic forecasting -- Ch. 6. Exchange rates and international trade: managing exports -- Part III. Production and cost: Ch. 7. Production economics -- Ch. 8. Cost analysis -- Ch. 9. Applications of cost theory -- Part IV. Pricing and output decisions: strategy and tactics: Ch. 10. Prices, output, and strategy: pure and monopolistic competition -- Ch. 11. Competitive markets under asymmetric information -- Ch. 12. Price and output determination: monopoly and dominant firms -- Ch. 13. Price and output determination: oligopoly -- Ch. 14. Game-theoretic rivalry: best-practice tactics -- Ch. 15. Orangizational form, governance, and mechanism design -- Ch. 16. Pricing techniques and analysis -- Ch. 17. Government regulation -- Part V. Long-term invertment decisions and risk management: Ch. 18. Long-term investment analysis -- Web chapter A. Optimization techniques -- Web chapter B. Linear-Programming applications -- Appendix A. The time value of money.
Includes bibliographical references and index.
Keywords: Managerial economics; Managerial economics -- Problems, exercises, etc