00000cam a22000004i 4500 UP-1685594773861356961 Buklod 20240427133858.0 i|||||||||||||| | ta 151125s2002 ohua b |1|| u|eng d 0324068611 (acid-free paper) (iLib)UPBAG-00000020364 DLC BAG rda eng HF 5415 L2624 2002 Lamb, Charles W. author. Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. Sixth edition. Cincinnati, Ohio South-Western/Thomson Learning ©2002. xiv, 751 pages color illustrations 29 cm. + 1 computer optical disc (4 3/4 in.) GRC-ACD#-041. text rdacontent unmediated rdamedia volume rdacarrier Carl D. McDaniel appears first in 5th edition. Includes bibliographical references (pages 699-718) and indexes. Marketing. Marketing Management. Hair, Joseph F. author. McDaniel, Carl D. author. FO UPBAG GRC HF 5415 L2624 2002 UPBAG GRC GRC-ACD#-041 Book