Marketing

Detalhes bibliográficos
Main Authors:	Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Cincinnati, Ohio South-Western/Thomson Learning ©2002.
Edição:	Sixth edition.
Assuntos:	Marketing. Marketing > Management.