Essentials of marketing

Bibliografski detalji
Glavni autori:	Lamb, Charles W. (Autor), Hair, Joseph F. (Autor), McDaniel, Carl D. (Autor)
Format:	Knjiga
Jezik:	English
Izdano:	Mason, Ohio Thomson/South-Western ©2003.
Izdanje:	Third edition.
Teme:	Marketing. Marketing > Management.