Marketing principles & perspectives

Detalles Bibliográficos
Main Authors: Bearden, William O. 1945- (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Formato: Libro
Idioma:English
Publicado: Boston, Massachusetts McGraw-Hill/Irwin ©2001.
Edición:Third edition.
Series:McGraw_hiill/Irwin series in marketing
Subjects: