Cita APA (7th ed.)

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2001). Marketing: Principles & perspectives (Third edition.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Bearden, William O., Thomas N. Ingram, i Raymond W. LaForge. Marketing: Principles & Perspectives. Third edition. Boston, Massachusetts: McGraw-Hill/Irwin, 2001.

Cita MLA (9th ed.)

Bearden, William O., et al. Marketing: Principles & Perspectives. Third edition. McGraw-Hill/Irwin, 2001.