00000cam a22000008i 4500 UP-1685594773861312843 Buklod 20240424161758.0 ta rb |||| u| ta 160510s2003 enka rb |||1 u|eng d 0273658042 (iLib)UPBAG-00000017248 GRC-284 Php3,206.00 DLC BAG rda eng HD 30.4 S28 2003 Saunders, Mark 1959- author. Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill. Third edition. Harlow, England Prentice Hall 2003. xviii, 504 pages illustrations 25 cm Includes bibliographical references (pages [443]-451) and index. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill -- Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins -- Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill -- Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill -- Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill -- Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill -- Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill -- Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill -- Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill -- Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill -- Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy -- Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill -- Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 12: Paying for competence at Investco? -- Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 13: Amina's story -- App. 1. Example research project titles -- App. 2. Systems of referencing -- App. 3. Calculating the minimum sample size -- App. 4. Random sampling numbers -- App. 5. Guidelines for non-discriminatory language. Business Research Methodology. Business Research Data processing. Management Research Methodology. Management Research Data processing. Lewis, Philip 1945- author. Thornhill, Adrian author. FO UPBAG GRC HD 30.4 S28 2003 Book