Essentials of strategic management - Hunger, J. David 1941-; Wheelen, Thomas L. (Upper Saddle River, New Jersey Pearson Education, Inc., 2003)
pt. I. Introduction to Strategic Management -- pt. II. Scanning the Environment -- pt. III. Strategy Formulation -- pt. IV. Strategy Implementation and Control -- pt. V. Introduction to Case Analysis -- App. A. Suggested Techniques for Case Analysis and Presentation -- App. C. Strategic Audit of a Corporation.
Includes bibliographical references and index.
Keywords: Strategic planning; Case method