APA (7th ed.) Citation

Perreault, W. D. J., McCarthy, E. J., Parkinson, S., & Stewart, K. (2000). Basic marketing (European edition.). McGraw-Hill Publishing Company.

Chicago Style (17th ed.) Citation

Perreault, William D. Jr, E. Jerome McCarthy, Stephen Parkinson, and Kate Stewart. Basic Marketing. European edition. London: McGraw-Hill Publishing Company, 2000.

MLA (9th ed.) Citation

Perreault, William D. Jr, et al. Basic Marketing. European edition. McGraw-Hill Publishing Company, 2000.